What can I say? I had my Essen editorial already in the can over at Gameshark.com before the news about the Mayfair decision broke so I didn't write about it. Yet, somehow the rampant consumer feeding frenzy that always follows in the wake of Essen is still relevant in the discussion. Are Eurogamers willing to pay full price for CONTAINER, KINGSBURG, and fucking HAMBURGUM? Probably not.